We hatched the idea for a different type of athletic apparel brand in 2013 -one that leveraged technology and design to create better sportswear.
In the past two years, we’ve made history on Kickstarter, re-invented the hoodie, traveled the world, printed a magazine, and declared war on cotton boxer briefs. And now that war comes to an end. Our answer to cotton underwear, the OLIVERS Brief, is available online at oliversapparel.com.
While it’s known that cotton is a terrible performance fabric, it remains the default material in a man’s most essential piece –the boxer brief.
Cotton absorbs sweat like a sponge, causing discomfort and trapping moisture against the skin. Our search to solve this problem brought us to Schoeller in Switzerland, the premier technical mill in the world. The fabric we chose was first developed for the military as a base layer. Its soft, plush hand feel provides maximum comfort, while its hydrophobic qualities wick moisture away from the skin. To top it off, we used a durable 1.75” nylon brushed band that distributes compression and never digs into your skin.
OLIVERS founder, David Wolfe explains, “the end result is a brief that looks and feels great, and is the perfect day-to-day solution for the active man. The OLIVERS Brief will be the best of its kind on the market.